The client

Pete Ockleshaw is a potential new Steve Irwin for Australian wildlife and adventure in Australia, that’s what I think anyway.  He is a fun, funny and extraverted bloke who knows his animals better than anyone.

Pete has a degree in Vet Science and has been working at Werribee open range zoo for over 5 years where he has acquiring very good skills with reptiles and other animals.

The Project

Pete and his wife Elissa wanted a website for his year around the world and to share videos,  photos and stories they had along the way and put this on the internet.   A big part of this project is to increase media awareness for Pete and what he does.   They also wanted a map which tracked where they had been and it had to be easy to manage.  

What we delivered

Pete and Elissa had an idea in his head when he came to us but no real plan of how it would look, how it would function and what requirements were needed.  After sitting down with them and discussing their plans for the website, we had a good picture of how the website would function and got started working on a customised design.

This is what Reflex Media provided.  We are continuing to work with Pete to improve his site and to get the most out of beiing online.

1.	ReflexMedia designed and deveopled bytheshaw.com.
2.	We made it easy for Pete to upload photos, video and categorise these easily  using the latest photo and video web tools.  Pete can even easily imbed his YouTube videos he has into the website fast and easily through systems we built.
3.	We installed the Wordpress CMS and tweaked it a little to improve SEO and video/image display.
4.	We provided hosting, domain management, and all other backend requirements.
5.	We designed the bytheshaw logo which included a custom illustration and business card.
6.	Developed and designed a customed website template
7.	Integrated custom @bytheshaw.com.au email addresses into Pete and Elissa's existing email system.
8.	Search Engine Optimisation (SEO) by submitting bytheshaw.com.au to search engines and ensured bytheshaw.com.au sitemap was linked so Google could track his website for changes.  We also did onsite SEO management by including SEO programs with the website and provided Pete with the skills to manage basic SEO for his site without resorting to paying a fortune.
9.	Provide Advance Web Management and ongoing support to ensure Pete and Elissa can update their website easily and add new features as required.
10.	Provided Social Media Optimisation (SMO) advice to get his website and concept out to the masses.  Pete was previously doing no SMO.
11.	Developed custom Facebook application and integrated it through API with his website so he can manage the By The Shaw Facebook page and update it directly from the website CMS.  This saves Pete a lot of time and mean he can still get all the benefits of SMO without he added hassle.
12.	Developed a Google My Maps system for By The Shaw so they can showcase their travels through an interactive Google Map that sits on their page.  Reflex Media is currently aiding Pete in linking his posts and photos to the map creating the total mapping package.