Whether you are a small local business or a large business servicing a large number of clients a Social Media presence is extremely important to the success of your online campaign. Promoting your business or website through Social Media channels is probably the cheapest strategies to increase interest in your website or business.
There are so many social media platforms out there, just look at the image below showing logos from social media platforms, that it is often best left to the experts to work out what is best for your needs.
Reflex Media can provide a custom social media optimisation (SMO) strategy for your business or website so you too can take advantage of this new phenomenon.
Why should my business or website use social media?
The whole idea of having a strong Social Media presence is to get more traffic to your website. Social Media brings people to your site, it brings links to your site and also is a great way to increase brand awareness. Not only will this increase in traffic lead to an increase in sales, but Google and other search engines like this behaviour and rank your website higher. So when someone searches for keywords that relate to your business you will be higher on Google search results which increases the chance that your website will be used.
How does Social Media make me more money?
Well, social media its self does not directly make you money but it brings an increased awareness of your site. Any business or website need supporters of its services or products to be successful and social media exposes this to the masses. People who see their friends taking an interest in a product or service are often interested themselves. The more fans or supporters you have for your website the quicker word spreads. Social media brings people to your website just like a well positioned retail store bring in customers. It is then up to your website and business to do the rest and convert that interest into a sale.
What Social Media should I use for promoting my website / business?
There are 100s of different social media sites and there is no way you can cater to them all. But there is also no reason to cater to them all. The more familiar ones are Facebook, MySpace and Twitter although there are many more which may be perfect for promoting your website such as Digg, Reddit and StumbleUpon.
Depending on what your website and business is will determine what social media channels you should use. News sites will use different social media channels than a small business whose website does not change all that much from day to day. Knowing what Social media avenues to use is where Reflex Media can help.
Reflex Media can put together a Social Media Optimisation (SMO) package to suit your business and budget. If you would like to know more about how Social Media can increase the online (and offline) presence of your business please don't hesitate to contact us.